As we blogged about it last month, the Starbucks all over Washington, DC area are now offering free internet access. The service actually started July 1st. I was jut too lazy to blog about it. This means no-charge, registration-less and limitation-free at any Starbucks in DC metro and I think all over the nation and Canada.
Finally! I thought it was ridiculous that we had to have an AT&T account to go online there. I always thought half the point of sitting in a coffee shop was supposed to be the free wifi.
The company is focused on introducing a seamless and entertaining web experience for all mobile devices, including the iPad. Content from premium partners including The Wall Street Journal will play a huge role in the Starbucks Digital Network, offering customers both a reason to dive into the Journal and sip on another latte. It’s a smart marketing move that will drive business and help finance the Wi-Fi initiative.
Frankly, not sure their move really make any difference in their sales. Caribou and all other local coffee shops in DC have been offering free internet access since 2005.
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